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Crisis communications: ethnic differentials in interpreting and acting on disaster warnings.

By: Contributor(s): Material type: TextTextLanguage: ENG Publication details: 1982Description: 8p., 4 tables, 24 refsSubject: Examines the problem of communicating emergency information to communities which are multi-ethnic. A probability sample of flood evacuation warning recipients was taken from a small Western United States town with a large segment of Mexican-American citizens. The findings suggest that there is a need for studies which explore the warning response decision-making process used by minorities, examine the criteria on which minorities interpret warning message content, and review the ways in which minorities evaluate the validity and accuracy of any given message.
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Reprinted from Social Behavior and Personality; 1982; Vol 10 No 1; pp97-104

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Examines the problem of communicating emergency information to communities which are multi-ethnic. A probability sample of flood evacuation warning recipients was taken from a small Western United States town with a large segment of Mexican-American citizens. The findings suggest that there is a need for studies which explore the warning response decision-making process used by minorities, examine the criteria on which minorities interpret warning message content, and review the ways in which minorities evaluate the validity and accuracy of any given message.

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