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Knowledge-based representations of risk beliefs.

By: Contributor(s): Material type: TextTextLanguage: ENG Publication details: 1990Description: 16p., 3 figs, 11 tables, 24 refsSubject: Beliefs about risks associated with two risk agents, AIDS and toxic waste, are modelled using knowledge-based methods and elicited from subjects via interactive computer technology. It is found that death and adverse personal emotional responses concerning the consequences are most associated with AIDS. Tozic waste is most associated with environmental problems. The results suggest that "broadly based risk" communication may be ineffective because people differ in their conceptual representation of risk beliefs.
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Books Books Australian Emergency Management Library BOOK 302.12 TON (Browse shelf(Opens below)) Available 005265138

Reprinted from Risk Analysis; 1990; Vol 10 No 1; pp169-184

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Beliefs about risks associated with two risk agents, AIDS and toxic waste, are modelled using knowledge-based methods and elicited from subjects via interactive computer technology. It is found that death and adverse personal emotional responses concerning the consequences are most associated with AIDS. Tozic waste is most associated with environmental problems. The results suggest that "broadly based risk" communication may be ineffective because people differ in their conceptual representation of risk beliefs.

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