Knowledge-based representations of risk beliefs.
Material type: TextLanguage: ENG Publication details: 1990Description: 16p., 3 figs, 11 tables, 24 refsSubject: Beliefs about risks associated with two risk agents, AIDS and toxic waste, are modelled using knowledge-based methods and elicited from subjects via interactive computer technology. It is found that death and adverse personal emotional responses concerning the consequences are most associated with AIDS. Tozic waste is most associated with environmental problems. The results suggest that "broadly based risk" communication may be ineffective because people differ in their conceptual representation of risk beliefs.Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Books | Australian Emergency Management Library | BOOK | 302.12 TON (Browse shelf(Opens below)) | Available | 005265138 |
Reprinted from Risk Analysis; 1990; Vol 10 No 1; pp169-184
Reprint
Beliefs about risks associated with two risk agents, AIDS and toxic waste, are modelled using knowledge-based methods and elicited from subjects via interactive computer technology. It is found that death and adverse personal emotional responses concerning the consequences are most associated with AIDS. Tozic waste is most associated with environmental problems. The results suggest that "broadly based risk" communication may be ineffective because people differ in their conceptual representation of risk beliefs.
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