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Patterns of television viewing and of perceptions of hazards to life.

By: Contributor(s): Material type: TextTextLanguage: ENG Publication details: 1985Description: 10p., 3 tables, 8 refsSubject: A previous study using respondents in a London regional audience appreciation diary panel showed that links existed between overall amounts of the viewing of television recorded across one week and levels of perception of risks of three hazards to life, namely lightning, flooding and terrorist bomb attacks. With a fourth hazard, cancer, there was an inverted U-shaped relationship between perceived risk level and amount of viewing. A new finding is that heavier viewing of television sport is associated with less perceived risk of cancer and of nuclear pollution. Interpretations are generally favoured along the lines of a selective process of viewers with certain predispositions choosing certain kinds of viewing patterns, rather than that programme contents provide an example for formulating perceptions and attitudes.
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Reprinted from Journal of Environmental Psychology; 1985 Vol 5; pp.99-108

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A previous study using respondents in a London regional audience appreciation diary panel showed that links existed between overall amounts of the viewing of television recorded across one week and levels of perception of risks of three hazards to life, namely lightning, flooding and terrorist bomb attacks. With a fourth hazard, cancer, there was an inverted U-shaped relationship between perceived risk level and amount of viewing. A new finding is that heavier viewing of television sport is associated with less perceived risk of cancer and of nuclear pollution. Interpretations are generally favoured along the lines of a selective process of viewers with certain predispositions choosing certain kinds of viewing patterns, rather than that programme contents provide an example for formulating perceptions and attitudes.

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