Effective crisis communication : moving from crisis to opportunity / Robert R. Ulmer, Timothy L. Sellnow, Matthew W. Seeger.

Includes bibliographical references and index.

Ch. 1. Defining crisis communication -- Ch. 2. Lessons on managing crisis uncertainty -- Ch. 3. Lessons on effective crisis communication -- Ch. 4. Lessons on effective crisis leadership -- Ch. 5. Examples of success and failure in industrial accidents -- Ch. 6. Examples of success and failure during outbreaks of food-borne illness -- Ch. 7. Examples of success and failure in response to terrorism -- Ch. 8. Examples of success and failure during natural disasters -- Ch. 9. Learning through failure -- Ch. 10. Risk communication -- Ch. 11. Responding to the ethical demands of crisis -- Ch. 12. Crisis as inspiring renewal to a new normal.