The tipping point : how little things can make a big difference.

Contributor(s):

Gladwell, Malcolm

Material type: Text

TextPublication details: London : Abacus, 2001Description: viii, 279 pISBN:

0349113467 (pbk)

Subject(s):

DDC classification:

302 21

Contents:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Australian Emergency Management Library	BOOK	302 TIP (Browse shelf(Opens below))	Available		011585471

Includes bibliographical references and index

The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blues Clues, and the educational virus -- The power of context (Part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (Part two): the magic number one hundred and fifty -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe

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