Communicating across cultures / Maureen Guirdham.

Includes index.

Bibliography: p. 308

In the coming century people in virtually all occupations will find themselves working to a greater extent than ever before with those whose background is different from their own. This book explains how to work effectively with people from diverse backgrounds, namely: how to understand the influence of cultures and subcultures on others' behaviour and attitudes; and, how to communicate across the barriers created by these differences. This book breaks new ground in relating the emerging discipline of intercultural communication to the practical needs of people at work. It contains eight key intercultural communication theories presented for the first time from a Eurpoean perspective and has a strong focus on work applications and provides many real life examples