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Developing an effective risk communication model for vulnerable communities / [book] Peter O'Neill.

By: Material type: TextTextPublication details: NSW : State Emergency Service, 2003.Description: 6 p. ; 30 cmDDC classification:
  • 363.347 22
Review: While there have been many disaster education resources developed in Australia, there has been little research into linking these programes to an appropriate risk communication model that explains the relationship between vulnerable communities and their willingness to act on safety programs designed by emergency agencies. This paper examines issues relating to risk communication models in the context of a severe hazard such as flood. It investigates the concept of risk perception and the elements that contribute to an effective risk communication program. It also reviews traditional approaches to community education and suggests a need for a more integrated communication model that acknowledges community perceptions about the risks they face, and while encouraging self reliance, also acknowledging the limitations of this approach.
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While there have been many disaster education resources developed in Australia, there has been little research into linking these programes to an appropriate risk communication model that explains the relationship between vulnerable communities and their willingness to act on safety programs designed by emergency agencies. This paper examines issues relating to risk communication models in the context of a severe hazard such as flood. It investigates the concept of risk perception and the elements that contribute to an effective risk communication program. It also reviews traditional approaches to community education and suggests a need for a more integrated communication model that acknowledges community perceptions about the risks they face, and while encouraging self reliance, also acknowledging the limitations of this approach.

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