The Earthscan reader in risk and modern society.

Includes bibliographical references and index

Introduction -- The psychometric paradigm -- The social construction of risk -- Risk comparisons -- Cultural theory: an alternative to the psychometric paradigm? -- From risk perception to risk communication -- Outcomes of risk communication studies: conceptual angles -- The importance of the media and the social amplification of risk -- Trust -- Mental models -- Optimistic bias or unreal optimism -- How can social scientists contribute to risk management? -- Examples of what social scientists can do

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