Bad tidings : $b communication and catastrophe / $c edited by Lynne Masel Walters, Lee Wilkins, Tim Walters.
Material type: TextISBN:- 0898599512
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | Australian Emergency Management Library | BOOK | 303.485 BAD (Browse shelf(Opens below)) | Available | 004414661 |
Investigates the effect of elicitation method on preference among simple gambles. Three strategically equivalent elicitation procedures, choice, pricing, and attractiveness rating, produced reversals of preference when the same pairs of gambles were evaluated under different procedures. These resluts are attributed to the compatibility effect, a tendancy to weigh more heavily those aspects of the stimulus that are most easily mapped into the response. This phenomenon is described by a differential weighting model in which the effect of the elicitation procedure on the relative weighting of the stimulus attributes is expressed by a bias parameter b. Implications of these and related findings for the theory and the practice of decision making are discussed.
There are no comments on this title.