Crisis marketing : when bad things happen to good companies / Joe Marconi.

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Material type: Text

TextSeries: Marketing/advertisingPublication details: Chicago, Ill. : Probus, 1992.Description: ix, 216 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Australian Emergency Management Library	BOOK	658.8 CRI (Browse shelf(Opens below))	Available		009188386

Previous			No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available		Next
Previous	658.7 SHE The resilient enterprise : overcoming vulnerability for competitive advantage /	658.7 SHE The resilient enterprise : overcoming vulnerability for competitive advantage /	658.8 AUS Australian Emergency Managemet Institute marketing material	658.8 CRI Crisis marketing : when bad things happen to good companies /	659.11309941 STA "Stay or go" campaign evaluation research /	659.19363 TRI 2007 national triple zero awareness campaign	659.2 COM Communicating when your company is under siege : surviving public crisis /	Next

Includes bibliography (p. 205-208) and index.

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