Communicating emergency preparedness : strategies for creating a disaster resilient public / Damon Coppola, Erin K. Maloney.

Includes bibliographical references and index.

1. Public Disaster Preparedness: In Theory and in Practice -- 2. Managing Risk, Emergencies, and Disasters -- 3. The Campaign - Step 1: Early Planning -- 4. Step 2: Develop a Campaign Strategy -- 5. Campaign Implementation and Evaluation -- 6. Program Support -- 7. Emergency Management Public Education Case Studies.

"Recent events worldwide have made disaster preparedness and disaster communication to the public a crucial concern. September 11th, the Indian Ocean tsunami, Hurricane Katrina, and other mega-disasters have highlighted not only a woeful lack of community awareness of vulnerability but also the absence of a clear protocol for what to do as events unfold. The first book dedicated solely to the topic of pre-disaster communication, Communicating Emergency Preparedness: Strategies for Creating a Disaster Resilient Public presents the best ways to inform communities about disaster risk factors, response plans, and emergency procedures without fomenting panic or paranoia."--BOOK JACKET.