Communicating during a crisis.
Material type:
TextLanguage: ENG Publication details: APR 1993Description: 4 p. : illSubject: Banking managers should have an adequate media communication strategy in times of crisis to properly inform their customers, shareholders and employees. Prior to any disruptive situation, banks should make sufficient preparations for such an eventuality. They should appoint one individual, preferably someone with skills in public relations, who will handle media relations, and develop and distribute a communication policy for employees. PR kits describing the bank and its community service should also be disseminated to the media, with whom banks should develop a relationship. When a crises does occur, the facts of the situation should be clarified first before the spokesperson communicates with the concerned parties and the media. Also, a post-crisis press conference should be held for discussion on the details of the crisis, how it was managed and that the bank is back in business. Letters should also be sent to customers and shareholders
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
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Australian Emergency Management Library | BOOK | 658.45 COM (Browse shelf(Opens below)) | Available | 005729085 |
Reprinted from Bank Marketing; 1993; Vol. 25; p. 26-29
Reprint
Banking managers should have an adequate media communication strategy in times of crisis to properly inform their customers, shareholders and employees. Prior to any disruptive situation, banks should make sufficient preparations for such an eventuality. They should appoint one individual, preferably someone with skills in public relations, who will handle media relations, and develop and distribute a communication policy for employees. PR kits describing the bank and its community service should also be disseminated to the media, with whom banks should develop a relationship. When a crises does occur, the facts of the situation should be clarified first before the spokesperson communicates with the concerned parties and the media. Also, a post-crisis press conference should be held for discussion on the details of the crisis, how it was managed and that the bank is back in business. Letters should also be sent to customers and shareholders
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