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Corporate communication : a guide to theory and practice / Joep Cornelissen.

By: Material type: TextTextPublication details: Los Angeles ; London : SAGE, 2008.Edition: 2nd edDescription: xv, 280 p. : ill. ; 25 cmISBN:
  • 184787245X (hbk.)
  • 1847872468 (pbk.)
  • 9781847872456 (hbk.)
  • 9781847872463 (pbk.)
DDC classification:
  • 658.45 22
LOC classification:
  • HD30.3 .C667 2008
Partial contents:
pHISTORICAL BACKGROUND Introduction to Corporate Communication Corporate Communication in Historical Perspective- - PT.2: CONCEPTUAL FOUNDATIONS Stakeholder Management and Communication Corporate Identity, Corporate Image and Corporate Reputation - - Pt. 3: CORPORATE COMMUNICATION IN PRACTICE Communication Strategy and Planning The Organization of Corporate Communication Communication Practitioners Roles and Professional Development - - PT.4: SPECIALIST AREAS IN CORPORATE COMMUNICATION Media Relations Internal Communication and Change Communication Issue and Crisis Management - - PT.5: INTEGRATED CASE STUDY Corporate Communication in Toyota
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Australian Emergency Management Library BOOK 658.45 COR (Browse shelf(Opens below)) Available 900184813

Previous ed.: 2004.

Includes bibliographical references and index.

pHISTORICAL BACKGROUND Introduction to Corporate Communication Corporate Communication in Historical Perspective- - PT.2: CONCEPTUAL FOUNDATIONS Stakeholder Management and Communication Corporate Identity, Corporate Image and Corporate Reputation - - Pt. 3: CORPORATE COMMUNICATION IN PRACTICE Communication Strategy and Planning The Organization of Corporate Communication Communication Practitioners Roles and Professional Development - - PT.4: SPECIALIST AREAS IN CORPORATE COMMUNICATION Media Relations Internal Communication and Change Communication Issue and Crisis Management - - PT.5: INTEGRATED CASE STUDY Corporate Communication in Toyota

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