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Communication of public risk : its theory and its application.

By: Contributor(s): Material type: TextTextLanguage: ENG Publication details: JAN 1991Description: 9p., 1 fig, 65 refsSubject(s): Subject: Details the process of risk communication, which involves characteristics of the message itself and personal characteristics of those receiving the message. A general model representing the interrelationship of these various factors which serve to influence risk perception and behavior is presented. This model has been put into practice by those responsible for communicating risk to endangered publics. Example applications are also presented.
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Reprinted from Sociological Practice Review, Vol. 2, No. 1, January 1991, pp20-28

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Details the process of risk communication, which involves characteristics of the message itself and personal characteristics of those receiving the message. A general model representing the interrelationship of these various factors which serve to influence risk perception and behavior is presented. This model has been put into practice by those responsible for communicating risk to endangered publics. Example applications are also presented.

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