Informing and educating the public about risk.
Material type:
TextLanguage: ENG Publication details: 1986Description: 13p., 5 tabs, 57 refsSubject: To be effective, risk communicators must recognize and overcome a number of obstacles that have their roots in the limitations of scientific risk assessment and the idiosyncrasies of the human mind. Doing an adequate job of communicating means finding comprehensible ways of presenting complex technical material that is clouded by uncertainty and inherently difficult to understand. The problems may not be insurmountable, however, if designers of risk information programs are sensitive to the difficulties.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
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Australian Emergency Management Library | BOOK | 302.12 SLO (Browse shelf(Opens below)) | Available | 005266152 |
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Reprinted from Risk Analysis, Vol.6., No. 4., 1986, pp403-415
Reprint
To be effective, risk communicators must recognize and overcome a number of obstacles that have their roots in the limitations of scientific risk assessment and the idiosyncrasies of the human mind. Doing an adequate job of communicating means finding comprehensible ways of presenting complex technical material that is clouded by uncertainty and inherently difficult to understand. The problems may not be insurmountable, however, if designers of risk information programs are sensitive to the difficulties.
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