An analysis of the print media in Europe following the Chernobyl accident.

Reprint

The print media coverage of the Chernobyl accident was analysed in seven European countries. The goal was to identify common communication problems and to suggest how they might be resolved. Aside from difficulties with technical information on units of radiation exposure, contamination, and effects, the media did a reasonably good job of presenting to the public the information they were given by official sources. Some evidence of confusion was found, and it affected the credibility of communications, but the press seemed to be reflecting confusion existing within crisis management teams and the scientific community rather than creating it. Some of the more common problems are discussed and ideas for improving crisis management and the communication of information about risks are explored.