Marketing earthquake preparedness: community campaigns that get results.
Material type:
TextLanguage: ENG Series: Earthquake hazards reduction series ; 24Publication details: SEP 1986Description: 37p., 20 refs., 2 tablesReport number: FEMA-112Subject(s): Subject: Conclusions by social researchers noted in this model campaign indicate that awareness and education alone is not enough to cause individuals to take positive preparedness actions. New methods must be explored. The tools of private sector marketing and consumer motivation can apply equally well to promotion of products and services as to the vital goal of earthquake preparedness.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
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Australian Emergency Management Library | BOOK | 363.3495 BRA (Browse shelf(Opens below)) | Available | 005287330 |
Conclusions by social researchers noted in this model campaign indicate that awareness and education alone is not enough to cause individuals to take positive preparedness actions. New methods must be explored. The tools of private sector marketing and consumer motivation can apply equally well to promotion of products and services as to the vital goal of earthquake preparedness.
National Government
1
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