A guide to marketing earthquake preparedness: community campaigns that get results.
Material type:
TextLanguage: ENG Series: Earthquake hazards reduction series ; 23Publication details: SEP 1986Description: 8p., illReport number: FEMA-111Subject(s): Subject: This guide presents an approach for implementing local earthquake preparedness campaigns that can be used by local government agencies, volunteer groups or individuals. Based on the assumption that mere awareness of the earthquake threat will not prompt people to take concrete preparedness actions, the manual focuses on techniques that use marketing principles to motivate people to take specific preparedness actions
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
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Australian Emergency Management Library | BOOK | 363.3495 GUI (Browse shelf(Opens below)) | Available | 005287421 |
This guide presents an approach for implementing local earthquake preparedness campaigns that can be used by local government agencies, volunteer groups or individuals. Based on the assumption that mere awareness of the earthquake threat will not prompt people to take concrete preparedness actions, the manual focuses on techniques that use marketing principles to motivate people to take specific preparedness actions
National Government
1
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