Knowledge-based representations of risk beliefs.

By:

Tonn, Bruce E

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Material type: Text

TextLanguage: ENG Publication details: 1990Description: 16p., 3 figs, 11 tables, 24 refsSubject: Beliefs about risks associated with two risk agents, AIDS and toxic waste, are modelled using knowledge-based methods and elicited from subjects via interactive computer technology. It is found that death and adverse personal emotional responses concerning the consequences are most associated with AIDS. Tozic waste is most associated with environmental problems. The results suggest that "broadly based risk" communication may be ineffective because people differ in their conceptual representation of risk beliefs.

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Australian Emergency Management Library	BOOK	302.12 TON (Browse shelf(Opens below))	Available		005265138

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Previous	302.12 TEC Technical risk in the mass media /	302.12 TIE The social roots of risk : producing disasters, promoting resilience /	302.12 TIE Societal risks as seen by a Norwegian public.	302.12 TON Knowledge-based representations of risk beliefs.	302.12 TVE Compatibility effects and preference reversals.	302.12 UND Understanding risk : informing decisions in a democratic society.	302.12 VAN Chernobyl: four years later - attitudes, risk, management and communication.	Next

Reprinted from Risk Analysis; 1990; Vol 10 No 1; pp169-184

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Beliefs about risks associated with two risk agents, AIDS and toxic waste, are modelled using knowledge-based methods and elicited from subjects via interactive computer technology. It is found that death and adverse personal emotional responses concerning the consequences are most associated with AIDS. Tozic waste is most associated with environmental problems. The results suggest that "broadly based risk" communication may be ineffective because people differ in their conceptual representation of risk beliefs.

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