The tipping point : how little things can make a big difference.

Contributor(s):

Gladwell, Malcolm

Material type: Text

TextPublication details: London : Abacus, 2001Description: viii, 279 pISBN:

0349113467 (pbk)

Subject(s):

DDC classification:

302 21

Contents:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Australian Emergency Management Library	BOOK	302 TIP (Browse shelf(Opens below))	Available		011585471

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Previous	301.540994 WIL Housing in flood prone areas.	302 INT Integrating mechanisms in a community conflict environment : human relations commissions in seventeen cities.	302 SOC Social trust and the management of risk.	302 TIP The tipping point : how little things can make a big difference.	302 WHE When a community weeps : case studies in group survivorship.	302.072INF Influence of symbolic interaction on disaster research.	302.1 MAN Managing the impact of global crisis events on community relations in multicultural Australia : background report /	Next

Includes bibliographical references and index

The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blues Clues, and the educational virus -- The power of context (Part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (Part two): the magic number one hundred and fifty -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe

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