Corporate communication : a guide to theory and practice / Joep Cornelissen.
Material type:
TextPublication details: Los Angeles ; London : SAGE, 2008.Edition: 2nd edDescription: xv, 280 p. : ill. ; 25 cmISBN: - 184787245X (hbk.)
- 1847872468 (pbk.)
- 9781847872456 (hbk.)
- 9781847872463 (pbk.)
- 658.45 22
- HD30.3 .C667 2008
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Australian Emergency Management Library | BOOK | 658.45 COR (Browse shelf(Opens below)) | Available | 900184813 |
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| 658.45 COM Communicating as professionals / | 658.45 COM Communicating across cultures / | 658.45 COM Communicating during a crisis. | 658.45 COR Corporate communication : a guide to theory and practice / | 658.45 CRI Critical communications : an operations guide for business / | 658.45 EUN Communicating for team building / | 658.45 HAN Handbook of risk and crisis communication / |
Previous ed.: 2004.
Includes bibliographical references and index.
pHISTORICAL BACKGROUND Introduction to Corporate Communication Corporate Communication in Historical Perspective- - PT.2: CONCEPTUAL FOUNDATIONS Stakeholder Management and Communication Corporate Identity, Corporate Image and Corporate Reputation - - Pt. 3: CORPORATE COMMUNICATION IN PRACTICE Communication Strategy and Planning The Organization of Corporate Communication Communication Practitioners Roles and Professional Development - - PT.4: SPECIALIST AREAS IN CORPORATE COMMUNICATION Media Relations Internal Communication and Change Communication Issue and Crisis Management - - PT.5: INTEGRATED CASE STUDY Corporate Communication in Toyota
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