Marketing earthquake preparedness: community campaigns that get results.

By:

Brady, Jim

Contributor(s):

United States. Federal Emergency Management Agency

Material type: Text

TextLanguage: ENG Series: Earthquake hazards reduction series ; 24Publication details: SEP 1986Description: 37p., 20 refs., 2 tablesReport number: FEMA-112Subject(s):

Subject: Conclusions by social researchers noted in this model campaign indicate that awareness and education alone is not enough to cause individuals to take positive preparedness actions. New methods must be explored. The tools of private sector marketing and consumer motivation can apply equally well to promotion of products and services as to the vital goal of earthquake preparedness.

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Australian Emergency Management Library	BOOK	363.3495 BRA (Browse shelf(Opens below))	Available		005287330

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Previous	363.3495 BEC Plan for Federal response to a catastrophic earthquake.	363.3495 BEC Plan for Federal response to a catastrophic earthquake.	363.3495 BLO Volcanic hazards: a sourcebook on the effects of eruptions.	363.3495 BRA Marketing earthquake preparedness: community campaigns that get results.	363.3495 BRI Our earthquakes.	363.3495 BRI The perception of earthquake prediction: a New Zealand case study.	363.3495 BRI What have New Zealanders learnt from earthquake disasters in their country?.	Next

Conclusions by social researchers noted in this model campaign indicate that awareness and education alone is not enough to cause individuals to take positive preparedness actions. New methods must be explored. The tools of private sector marketing and consumer motivation can apply equally well to promotion of products and services as to the vital goal of earthquake preparedness.

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